“The main thing is to keep the main thing the main thing.” -Stephen Covey

There are lots of important questions that we might ask ourselves in business and in life. But the most important one is this one: “What do I want the outcome to be?”

What is my destination? Where do I want to end up?

If you stopped by at the airport today and asked for a ticket, the agent would be pleased to sell you one. But the first question that the agent would ask you would be, “Where do you want to go?

If you said, “Barcelona, Paris or Rome,” the agent would likely say, “Okay, which one?”

We’re all capable of great things. But the challenge is that we live in a culture of overwhelm; we dwell in perpetual distraction. And we lose our direction; we lose sight of the main thing.

Getting clarity on exactly where it is we want to go, on exactly what it is we want to accomplish, is the key to achieving any goal, the key to achieving magnificent results.

So where do you want to go? What exactly do you want your outcome to be?

Ask this question at every juncture:

• Before a business meeting
• Before a sales call
• Before you launch a new venture
• In a disagreement with a partner or spouse
• Before you get lost in an argument with a teenager
• At the start of your day

The GPS in your car gets you to within 30’ of your destination… because you’ve locked in the coordinates.

When you know your destination, you’re much more likely to get there!