What would it be like if you could attract – effortlessly – all of the business that you wanted and could handle? Think of the income that you could make… and the freedom that you would enjoy!

What would it be like if you had no competition?

Well the truth is…. that you don’t…so long as you have a brand strategy.

A REAL brand strategy.

Most service providers think that their branding is about their resume or their areas of expertise; some think it’s their logo or their letterhead or their fancy web design.

Most show up in the marketplace looking (and sounding) like everyone else… they advertise like everyone else; they network like everyone else. They spend thousands, if not tens of thousands of dollars or euros on print advertising, online advertising, web design, lead generation and pay per clicks…and guess who ends ups making the money? That’s right, the folks who sell the ads.

Most think that they need to make a lot of noise to be heard above the din of what they think is their competition; and when that doesn’t work, they believe that they need to compete on price. They cut their fees. And guess what? Competition based on price never works for a service professional. It’s a zero sum game…because someone will always undercut you.

Most aren’t making the money they deserve; and most aren’t enjoying the freedom that their professions should allow them.

Because most don’t have a brand strategy; in fact most don’t have a real marketing and selling strategy (by that I mean system) at all.

But you don’t have to be like most.

If you get clear about:

• What makes you different, the unique value that you bring;
• What your target market is, and who it is within that market that you’re meant to serve;
• And what exactly you do to help your ideal client within that market solve his or her most pressing problem,

Then you will stand out in the market. And you will succeed beyond your wildest imagination.

You will know exactly where your ideal clients are; where they hang out; and who they hang out with.

You will attract them to you effortlessly because you will see them; and they will see you.

You’ll spend a whole lot less; you’ll make a whole lot more; and your business and your life will be a lot more fun.

That’s the power of a real brand strategy.

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I coach the fastest, easiest and most reliable system for getting more clients than you can handle, even if you hate marketing and selling. If you are ready to grow your biz, then email me today: walt@walthampton.com