This is my very favorite week of the year.

Not because of a holiday or a milestone, but because the gym empties out. The machines are suddenly available. No one is queuing. No loud conversations echoing across the floor. The noise drops away.

What remains are the regulars. The people who were there in November and October and August. The ones who didn’t arrive with fireworks, but with consistency.

All the people who made going to the gym their New Year’s resolution have quietly abandoned ship.

And they’re not alone.

Research shows that most New Year’s resolutions are abandoned by early February. In fact, many fall apart even sooner. Only about 9 percent of people make it all the way through the year.

That number isn’t a character flaw. It’s a design problem.

We’ve been sold the idea that change requires a dramatic starting line. A bold declaration. A clean calendar page that somehow delivers clarity, discipline, and motivation.

But real life doesn’t work that way.

There is nothing magical about January 1. The calendar turning does not create capacity. It does not remove friction. And it does not protect your intentions from the demands of daily life.

Work gets busy. Kids get sick. Energy dips. Motivation fades. And the goal that felt so compelling five weeks ago now feels heavy, unrealistic, or quietly forgotten.

Here’s the truth most people miss.

Every day is an opportunity to begin again.

You don’t need a new year. You need a new moment of choice.

The problem with resolutions is that they are often abstract and aspirational. Get healthier. Grow the business. Write the book. Big ideas with very little structure to support them.

Intentions are different.

Intentions are smaller, more grounded, and far more human. They sound like this: I will walk for twenty minutes three mornings a week. I will protect two hours a week for focused work. I will write badly for thirty minutes, twice a week.

Intentions respect reality. They acknowledge that you have a life, a nervous system, and finite energy.

This is where most people get stuck.

They don’t lack desire. They lack support.

Left on your own, even good intentions get crowded out by urgency, noise, and fatigue. This is why accountability matters. This is why coaching works.

A coach can help you reclaim what you said mattered. Not with shame, but with clarity. They help remove friction, name what’s realistic, and keep you moving when motivation inevitably dips.

So if your New Year’s intentions are already wobbling, good. You’re right on time.

This is the perfect week to begin again. Quietly. Intentionally. With honesty about what your life can actually hold.

And if you want help doing that, let’s talk.

You don’t need another resolution. You need a structure that supports the life you actually want to live.

Need help? Let’s talk. Email me: [email protected]